Social media ads are no longer optional—they’re essential. But running successful ads on different platforms requires more than just hitting “boost.” Each channel has its own audience behavior, ad formats, and best practices.
At AD Maastar, we help brands make the most of their ad spend by crafting tailored strategies for each platform. In this guide, we’ll break down how to master social media advertising—one platform at a time.
📘 1. Facebook Ads: Still the King of Reach
Why it works:
With over 3 billion monthly active users, Facebook offers unmatched targeting options.
Best for:
Brand awareness, lead generation, local promotions, and e-commerce.
Ad Types to Use:
- Carousel Ads for products
- Video Ads for storytelling
- Lead Ads for quick form sign-ups
Tips from AD Maastar:
- Use Lookalike Audiences to find your next best customer
- Keep your creatives mobile-first
- A/B test headlines, visuals, and CTA buttons
📸 2. Instagram Ads: Visual, Bold, and Trend-Driven
Why it works:
Owned by Meta, Instagram ads use the same powerful targeting as Facebook but in a visual-first format.
Best for:
Fashion, beauty, lifestyle, food, and any visual product or service.
Ad Types to Use:
- Story Ads (high engagement)
- Reels Ads (short, trendy videos)
- Shopping Ads (direct product sales)
Tips from AD Maastar:
- Use native formats that blend with organic content
- Keep videos under 15 seconds for Stories and Reels
- Influencer partnerships work great with paid boosts
🎯 3. LinkedIn Ads: B2B Powerhouse
Why it works:
Ideal for targeting professionals, decision-makers, and industry niches.
Best for:
B2B marketing, recruitment, lead generation, and webinars.
Ad Types to Use:
- Sponsored Content
- Message Ads (InMail)
- Lead Gen Forms
Tips from AD Maastar:
- Use job titles, industries, and company sizes for precise targeting
- Share insights and data-driven content
- Promote whitepapers, case studies, or gated offers
🎵 4. TikTok Ads: Fast, Fun, and Viral
Why it works:
TikTok’s algorithm pushes entertaining, authentic content—even from small accounts.
Best for:
Gen Z audiences, e-commerce brands, entertainment, and app installs.
Ad Types to Use:
- In-Feed Ads
- Spark Ads (boost organic content)
- Branded Hashtag Challenges
Tips from AD Maastar:
- Keep it raw and relatable—highly produced content often underperforms
- Jump on trends early and use relevant music
- Partner with creators for maximum reach
🎯 3. LinkedIn Ads: B2B Powerhouse
Why it works:
Ideal for targeting professionals, decision-makers, and industry niches.
Best for:
B2B marketing, recruitment, lead generation, and webinars.
Ad Types to Use:
- Sponsored Content
- Message Ads (InMail)
- Lead Gen Forms
Tips from AD Maastar:
- Use job titles, industries, and company sizes for precise targeting
- Share insights and data-driven content
- Promote whitepapers, case studies, or gated offers
🎵 4. TikTok Ads: Fast, Fun, and Viral
Why it works:
TikTok’s algorithm pushes entertaining, authentic content—even from small accounts.
Best for:
Gen Z audiences, e-commerce brands, entertainment, and app installs.
Ad Types to Use:
- In-Feed Ads
- Spark Ads (boost organic content)
- Branded Hashtag Challenges
Tips from AD Maastar:
- Keep it raw and relatable—highly produced content often underperforms
- Jump on trends early and use relevant music
- Partner with creators for maximum reach